Recreated all the lost content
Rebuilt the pages, structure, and copy that had lived on 12 Oaks' infrastructure — so the new site had the depth of a real website, not just the one orphaned page Whitcomb House technically owned.
Live client · Senior living
Whitcomb House
When Nazima Shaikh bought Whitcomb House, she got the building — not the website. We rebuilt the entire brand presence from a single inherited page in two weeks — before she even held the keys.
2 wks
From zero to a live, independent website
1 → 20+
One inherited page rebuilt into 20+ pages
5+
Brand systems set up: site, domain, hosting, Google, socials
0
Dependencies left on 12 Oaks' infrastructure
The challenge
She bought the building — not the website.
When Nazima Shaikh purchased Whitcomb House from 12 Oaks, a multi-property operator, she knew the sale didn't include the website. What wasn't obvious until later was how little there was to inherit.
The “Whitcomb House website” was never really its own site. It was a single page living inside 12 Oaks' infrastructure. Every other page a visitor saw — the navigation, the supporting content, the imagery, the hosting itself — was owned and branded by 12 Oaks. Whitcomb House was one property page among many in someone else's ecosystem.
So when the sale closed, Whitcomb House would effectively disappear from the web — no standalone site, no hosting, no domain, and no original brand files. And ownership transferred in two weeks.
- Only one page of inherited content actually belonged to Whitcomb House — everything else had to be recreated.
- No source files for the logo or brand assets.
- No domain — the .com stayed with 12 Oaks.
- No hosting or server infrastructure of its own.
- A hard two-week deadline tied to the acquisition close.
What we did
Pull the brand out, and stand it up on its own.
Recreated the imagery
Sourced and recreated the photography and visuals that didn't transfer with the sale.
Redesigned the logos
Nazima kept the existing logos but had no original files, so we rebuilt clean, production-ready logo assets from scratch.
Secured a new domain
Since the original .com wasn't part of the deal, we acquired and set up a new domain for the business.
Stood up independent infrastructure
New hosting and site infrastructure with zero dependency on 12 Oaks.
Set up the digital footprint
Created and configured the Google Business Profile and social accounts so the business was discoverable under its new ownership from day one.
Balanced familiar and fresh
Kept enough visual continuity that existing customers recognized Whitcomb House instantly, while refreshing the look to signal the new, independently-owned era.
The outcome
Live before the keys changed hands.
- A complete, independent Whitcomb House website — live and ready before the acquisition closed.
- Full ownership of the brand's digital presence: own domain, own hosting, own logo files, own social and Google profiles — no lingering dependency on 12 Oaks.
- A seamless handoff for customers: the brand they knew, under new management, with no gap in web presence.
On transfer day we learned the website and photos weren't part of the deal. Realmdrop rebuilt it in a week — matched the original and modernized everything along the way.
See it for yourself.
Whitcomb House is open and running — own domain, own brand, own infrastructure. Take a look at the rebuild in the wild.
Visit whitcombhousema.com